Spotlight on Grantees - Nonprofit Connect

Heartland EngAGEMent Initiative

Nationally, 8,000 and soon 10,000 people are turning 65 every day.
And this trend will continue for the next 20 years.

The number of people age 65 and older in Greater Kansas City will double over the next 20 years. An array of nonprofit organizations, government agencies, businesses, civic, faith-based and neighborhood groups are trying to meet the needs of older adults and their families – but it’s not enough and it’s not coordinated. 

The Heartland EngAGEment Initiative has created a five-minute video, A Community for All Ages, outlining the challenges facing Greater Kansas City in the areas of caregiving, housing, transportation and mobility, health and technology, and social and civic engagement of older adults. Sixty and 30-second spots are also available.



In addition to making the video available for public service announcements, the Heartland EngAGEment Initiative Speakers Bureau will include it in presentations to government agencies, businesses and civic groups starting this fall. 

The goals of the Heartland EngAGEment Initiative are to:

Brochures and podcasts on EngAGEment activities – including information on regional aging issues  and demographics – may be found here


Heartland Engagement is in its final year of a three-year initiative designed to raise awareness of aging-related issues among philanthropic and thought leaders throughout the greater Kansas City region. The initiative, led by Nonprofit Connect, was originally funded by Grantmakers In Aging for two-years and recently extended for its third year with matching funds from the Jewish Heritage Foundation, John Knox Village Foundation and the W.J. Brace Charitable Trust, Bank of America Trustee. Both the Design Team, comprised of 17 funders, and the Advisory Council, comprised of approximately 20 civic leaders and community volunteers, work diligently to build awareness of the large and growing impact aging demographics will have on all sectors – public, private and nonprofit – and the need to prepare for this transition.